Clara's Greenhouse

Clara, the founder of a small but passionate plant business, approached me to create a brand identity that would capture her joyful personality and love for greenery. I developed a series of illustration-based logo concepts inspired by her likeness and infused with elements of warmth, positivity, and approachability. The final mark features Clara herself surrounded by plants, reflecting both her hands-on approach and welcoming energy.

This branding—paired with a color palette designed to evoke calm and optimism—became the catalyst for her business’s exponential growth. Clara’s Greenhouse has since gained national media attention, grown a massive TikTok and Instagram following, and evolved into a full-scale brand. From custom packaging to digital templates, this project is an example of how intentional, personalized visuals can make a powerful first impression and drive real success.