My Boutique Branding & Identity Design Project

This project showcases my process of building brand identities from concept to completion using Adobe Creative Suite, Canva, and hand-drawn sketches. Each logo was designed or refined to create stronger visual harmony, improve color relationships through color theory, and align with each client’s story and audience. I developed complete brand systems including palettes, mockups, and digital applications used across marketing materials, social media, and websites.

These branding projects represent a range of boutique and small to large scale clients in industries such as home renovation, entertainment, crafts, and product packaging. Some identities have been trademarked and are now actively in use by their clients.